Fashion Company, one of the leading fashion retailers in the Balkan region, has received the prestigious “Top Serbian brands in 2014” title, awarded by the Serbian Chamber of Commerce and Serbia Investment and Export Promotion Agency (SIEPA).
As stated in its press release, Fashion Company was crowned “Top Corporate Brand” in the clothing and footwear categories. At present, the chain operates more than 60 stores across Serbia, Croatia, Montenegro and Macedonia.
Perhaps best known for its multi-brand Fashion & Friends store concepts, the retailer also expands through mono-brand and outlet units. Its brand portfolio features the acclaimed international labels Tommy Hilfiger, Calvin Klein, Diesel, Levi’s, Scotch & Soda, Replay, Timberland, Camper, Cesare Paciotti, Liu Jo, Guess, Desigual, NZA New Zealand, Gaudi, Paciotti 4US, Maison Skotch, Bata and others.
Fashion Company stores are positioned within the most prominent shopping centers in the region, including Delta City, Usce Shopping Center, Kragujevac Plaza in Serbia, Delta City Podgorica in Montenegro and Arena Center in Zagreb, Croatia. Keeping up with the latest industry trends, the chain provides a vast assortment of clothing, footwear, bags and accessories for both men and women.
Over the past years, Fashion Company has introduced and expanded various new labels across Serbia, Croatia, Macedonia and Montenegro, implementing the latest visual merchandising, brand management and global marketing strategies.
Source: retailsee.com