The retail market in Serbia experienced the strongest effects of the recent pandemic. Shopping centers have been temporarily closed, with the exception of essential shops for food, medicines and cosmetics. In the meantime, e-commerce noted a very positive trend and increase in the number of online purchases.

Several schemes which were planned for opening have been postponed and are now in the finalization stage. Construction and development of shopping centers in the capital is steadily progressing, despite the recent outbreak.

Prime yields are currently unchanged, while secondary shopping centers yields are softening. The effects of restrictive measures may cause a slowdown in the near to mid-term as some retailers may choose to limit their expansion activities.